Join this free workshop, led by Chartered Marketer and SOSTAC Certified Planner Christine Watson. Designed for beginners, this session aims to spark inspiration and equip you with practical ways to harness the power of Google tools in your business growth planning.

During the session, participants will:

Discover how to uncover fresh marketing ideas using Google Trends

Learn to monitor the web for brand mentions and new content through Google Alerts

Explore Keyword Planner to identify high-impact keywords for their online content

See how Google Analytics can reveal international opportunities and show where website traffic is coming from

Understand how AI tools can further help scan the business environment for opportunities

Be directed to additional free tools and learning resources to continue developing their skills in identifying growth opportunities

This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government. 

Please note this is an in-person event, the registration numbers for this are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Antrim and Newtownabbey Borough Council, therefore should the event reach capacity and a waiting list is created, priority access will be given to businesses based in the Antrim and Newtownabbey Borough Council area.