The Go Succeed Start team hosts this in-person Know Your New Customers' masterclass.
This interactive workshop helps entrepreneurs and business owners develop a clearer, practical understanding of who their customers really are and how emerging buying behaviours, values, and preferences are reshaping markets.
Participants will explore how customer culture is evolving, how purchasing decisions are influenced by psychology and values, and how businesses can align their products and services with the expectations of today’s emerging customer base.
This session combines practical exercises with strategic reflection to strengthen market positioning and commercial clarity.
By the end of this session, participants will:
Gain clarity on their target customer (demographics, behaviours and preference)
Create practical customer personas
Identify customer needs, values, and pain points
Understand how emerging buying culture and customer values are shifting in the present world influenced by AI
Explore pathways to finding and attracting new customers
Be introduced to key customer psychology frameworks that influence purchasing decisions
Learn how to create curiosity and commercial interest
Why This Workshop Matters
Customer preferences are changing. Buying values are evolving. Trust, authenticity, cultural awareness, and digital behaviour now shape decision-making more than ever.
In a competitive and economically uncertain climate, businesses that understand the psychology and values of their customers will outperform those that rely on assumptions.
This workshop provides clarity, focus, and strategic direction helping businesses access markets, boost sales, and build sustainable customer relationships.
Who Is It For?
Start-ups and early-stage entrepreneurs
Established SMEs looking to grow or reposition
Social enterprises
Retail, service, and product-based businesses
Business owners seeking new customers or entering new markets
About the Facilitator
Steve Lazars has worked with over 600+ businesses, startups and entrepreneurs across NI, supporting them in customer positioning, growth strategy, and commercial development. He has delivered hundreds of workshops over the years and brings practical insight into customer thinking, buying behaviour, and market adaptation grounded in real-world experience. He is the founder of EMEEN and The Business Zone.
This Go Succeed workshop is open to all individuals in the early stages of their business, in the Armagh City, Banbridge and Craigavon Borough Council area and neighbouring Council areas and facilitated by Enterprise NI.
Date and Location:
Event Date & Time: Monday 9 March|11am – 1pm
Location: Armagh Business Centre
Our chosen venue is fully accessible, ensuring that everyone can join us for an inclusive workshop experience, with parking available.
Should you require any reasonable adjustments for this in-person masterclass, please get in touch with enievents@enterpriseni.com.
Registration instructions: This event is free for individuals. Please note, your email confirmation and eTicket will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder.
Please note as this is an in-person event, the registration numbers for this are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Armagh City, Banbridge and Craigavon Borough Council therefore should the event reach capacity and a waiting list is created, priority access will be given to Businesses based in that area.
This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.
