The Go Succeed Start team hosts this online Mastering Email Marketing masterclass.

Whether you are new to email marketing or looking to refine your strategy, this session will equip you with the tools and techniques to get started and to improve your email marketing and drive real results. You'll leave with a comprehensive understanding of how to create and execute email campaigns that not only resonate with your audience but also drive measurable business results.

The session will be based on MailChimp, but many of the key concepts can easily be adapted for other platforms live Brevo, MailerLite and Klaviyo.

This masterclass will explore:

• Choosing the Right Email Marketing Platform: Learn how to select the best platform for your business, considering factors like ease of use, integration capabilities and scalability.
• Building a quality email list: Learn practical, proven ways to grow your list with engaged subscribers. From pop-ups and landing pages to social media posts and lead magnets. We’ll explore both online and offline tactics that attract the right audience and keep your list GDPR-compliant.
• Crafting Compelling Subject Lines: Discover how to write subject lines that grab attention and boost open rates. Learn the art of using action words, asking questions, and creating a sense of urgency or curiosity—all in under 30 characters.
• Designing Emails That Convert: Understand the importance of layout, eye-catching visuals, and easy-to-scan content. We'll show you how to design emails that not only look great but are also optimised for fast loading and maximum engagement.
• Creating Clear Calls to Action (CTAs): Every email should guide your reader to take action. We'll teach you how to highlight CTAs with clickable buttons and hyperlinks, ensuring your emails convert from the inbox to the sales page.
• Repurposing Content Effectively: Learn how to reuse content from your website and other sources to keep your emails fresh and relevant. We'll discuss why repetition is key, as it often takes several exposures for people to act.
• Building and Segmenting Your Audience: Dive into best practices for growing your email list and segmenting your audience for more personalised and effective communication.
• Leveraging Automation in Email Marketing: Discover how to automate your email marketing efforts to save time, increase efficiency and deliver timely, personalised messages to your audience.
• Analysing and Optimising Campaigns: Understand how to measure the success of your email campaigns and use data-driven insights to continually improve performance.

This Go Succeed workshop is open to all individuals in the early stages of their business, throughout Northern Ireland, and is facilitated by Enterprise Northern Ireland.

About the Presenter

Kerry Hall runs Summit Consulting, a Belfast (Northern Ireland, UK) based digital marketing agency. She works with businesses to improve their online presence and grow their business with social media, website, email marketing and Facebook Ads.

Kerry is a member of the Chartered Institute of Marketing MCIM, has a Professional Diploma in Digital Marketing and a degree in International Business and Languages from Heriot-Watt University, Edinburgh. Outside of work, you’ll find her enjoying the outdoors and feeding her family!

Registration instructions: This event is free for individuals and will be hosted online via MS Teams. Please note, your email confirmation, Live Stream link and access code will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder.

Accessibility: If you have any accessibility requirements or adjustments you would like to make us aware of, please contact enievents@enterpriseni.com and we will endeavour to make the reasonable adjustments, given advance notice.

This masterclass is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.