Tourism Together is a new peer support network for the founders of businesses within the Tourism and Hospitality sector that are located within the Causeway Coast and Glens Borough Council area. 

In this first of 3 sessions marketing expert and programme facilitator Debbie Rymer will guide you through the latest tourism trends and help you create an outline marketing plan and messaging to target your audience effectively.  

Objectives: 

• Explore current tourism trends locally and globally. 

• Understand changing visitor expectations and buyer behaviours. 

• Build a basic 12-month marketing plan, with seasonal campaigns 

• Learn how to create messaging for each of your target segments 

• Discover tools and techniques (including AI) to reduce effort and maximise outcomes.  

Format: 

• Keynote: “Tourism Trends & Marketing Strategies for 2026 and Beyond” 

• Interactive Workshop: “Who is Your Visitor? Understanding Buyer Personas, Creating your Marketing Plan, Tools and Tips for Success” 

• Networking Activity: “Peer Connections – Why They Matter” 

About the Facilitator

Your host for the series is Debbie Rymer, an experienced business advisor, marketing coach and mentor. As a Chartered Marketer, ex board member of the Causeway Coast and Glens Tourism Partnership, a founding member of the Strands Good Food Collective (now The Atlantic Sessions) and a Course Director for the Chartered Institute of Marketing Debbie will guide you through the programme to ensure you get the most out of each session.

Date, Time and Location

Date and Time: Friday 16 January| 10am - 12pm

Location: The Courthouse Shared Space and Creative Hub

Our chosen venue is fully accessible, ensuring that everyone can join us for an inclusive workshop experience, with free parking available in Main Street or Dundarave Car Parks.

This is the first of three events, while it is not essential for you to attend all, we strongly would encourage it to maximise your experience! Details of subsequent sessions are below:

Tourism Together: Lessons from Experience

Date and Time: Thursday 19 February| 10am - 12pm

Tourism Together: Building Your Support Network

Date and Time: Thursday 19 March| 10am - 12pm

Spaces are limited, so we encourage you to register early.

Registration instructions: This event is free for individuals. Please note, your email confirmation and eTicket will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder.

Accessibility: Should you require any reasonable adjustments for this in person meet up, please get in touch with enievents@enterpriseni.com. 

Please note that the registration numbers are restricted because this is an in-person event. Whilst Go Succeed operates across NI, this event is being hosted by Causeway Coast and Glens Borough Council, therefore should the event reach capacity and a waiting list is created, priority access will be given to businesses based in this council area.

This network is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.