89% of marketers use email as their primary channel for generating leads and sales, making email marketing a critical element of any business’ marketing strategy. This webinar will provide businesses with an introduction to email marketing and how this profitable marketing tool can help you improve customer loyalty and lifetime value. Specifically, it will cover; 

· What is email marketing 

· Email marketing strategy 

· Building a subscriber database 

· Organising your subscriber database 

· Building an email 

· Design features and tips 

· Measuring performance and impact 

Leading email marketing expert and Mailchimp Partner, Carly Warke, will share her knowledge and experience, and answer your questions throughout the session. By the end of the session participants will have a practical knowledge of how to use key email marketing platforms such as Mailchimp to deliver a profitable email marketing strategy. 

This workshop is open to businesses located in Mid Ulster; Fermanagh and Omagh; and Armagh, Banbridge & Craigavon Council areas.