Every great business starts with a strong brand. Whether you're just getting started or looking to refine your existing brand, building a solid foundation is essential for long-term success. Join us for the first session of our Branding Your Business series, where we’ll break down the fundamentals of branding and help you define the core elements that make your brand unique.

👉 What you’ll explore:

• Understanding Branding Basics: Get clear on what branding truly means and why it's essential for your business. We'll explore how branding affects every part of your company, from customer perception to loyalty and growth.
• Defining Your Brand: Dive into your mission, vision, values, and purpose—the building blocks of your brand identity. These elements shape how your brand is perceived and how it connects with your audience.
• Target Audience: Learn how to identify your ideal customers and understand their needs, desires, and behaviours. Discover how deep audience insight can guide your branding and communication strategies.
• Brand Positioning: Understand how to position your brand to stand out in a crowded marketplace. Learn strategies for differentiating your brand and making sure it resonates with your audience on a deeper level.

Activities:

• Brand Discovery Exercises: Participate in interactive activities to define your brand's mission, vision, and values, laying the groundwork for a brand identity that feels authentic and aligned with your business goals.
• Audience Persona Development: Work through an exercise to create detailed audience personas, helping you understand who your customers are and how to communicate with them effectively.

This session is designed to give you the clarity and tools you need to create a brand foundation that supports your business's growth and success. You'll leave with actionable insights and a strong sense of direction for the next steps in your branding journey. Plus, you’ll network with like-minded entrepreneurs, exchanging ideas and building connections that will support you as you grow.

📍 Where: Armagh Business Centre
📅 When: Friday 14^th March @ 10am – 12pm

This network is part of a thematic series.  While it is not essential for you to attend all, we strongly would encourage it.  To find out about upcoming meet ups, tap here: https://BrandingYourBusiness.glistrr.com 

Our chosen venue is fully accessible, ensuring that everyone can join us for an inclusive workshop experience, with parking available onsite.

RSVP Details

Spaces are limited, so we encourage you to register early.

Registration instructions: This event is free for individuals.  Please note, your email confirmation and eTicket will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder. 

Please note that the registration numbers are restricted because this is an in-person event. Whilst Go Succeed operates across NI, this event is being hosted by Armagh City, Banbridge and Craigavon Borough Council, therefore should the event reach capacity and a waiting list is created, priority access will be given to businesses based in this council area.

This network is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.