The Go Succeed Start team hosts this in-person enterprise support clinic, designed to provide aspiring entrepreneurs and early-stage business owners with the expert guidance needed to navigate the complexities of launching and establishing a successful business.
Join us as we take the first steps to transform your content marketing approach - and discover how to engage your target audience effectively using customer personas and customer journey mapping.
In this workshop, you'll learn how to create a customer persona and customer journey map helping you develop a better understanding of your customer's needs and preferences. Through practical exercises, we’ll explore how to tailor your content to meet your audience’s needs at every stage of their customer journey. From capturing attention to driving conversions, you’ll gain valuable insights into aligning your content and messaging with your audiences’ interests and needs.
Finally, we'll explore using these insights alongside AI tools to develop a content plan, ensuring your messaging stays consistent and resonates with your audience over time. By the end of the workshop, you'll walk away with a clear roadmap to enhance your content marketing efforts and drive tangible results for your business.
About the Presenter
Marian Norwood is a Chartered Marketer and CIM Fellow, who runs North West School of Marketing, a Chartered Institute of Marketing accredited study centre.
Date and Time: Wednesday 19th June; 11am - 1pm (refreshments available from 10.40am)
Our chosen venue is fully accessible, ensuring that everyone can join us for an inclusive workshop experience, with parking available onsite.
This Go Succeed workshop is open to all individuals in the early stages of their business, located in the Derry City and Strabane District Council area and neighbouring Council areas and facilitated by the team at Strabane Enterprise Agency.
Registration instructions: This event is free for individuals. Please note, your email confirmation and eTicket will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder.
Please note as this is an in-person event, the registration numbers for this are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Derry City and Strabane District Council, therefore should the event reach capacity and a waiting list is created, priority access will be given to Businesses based in the Derry City and StrabaneDistrict Council area.
This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government and powered by the UK Levelling Up Fund.
