The Go Succeed Start team hosts this in-person ‘Developing Your Pitch - Know Your Product’ masterclass.

Delivering a perfect pitch can be the difference between a polite “that’s interesting” and a firm “let’s talk next steps”. Whether you’re selling a product, a service, or a blend of both, the way you frame its value decides how fast you win customers, partners and investment.

Strong products and services need a sharp pitch, yet many founders struggle to explain their offer in words that earn attention and trust. Potential clients drift away, investors hold back and growth stalls.

Whether you are chasing your first customer, lining up investment, or simply networking, this masterclass equips you to speak with clarity and conviction, delivering pitches that leave every audience keen to hear more.

What to expect

In this interactive session you will:

• Understand how to describe your product or service in one clear sentence that pinpoints the problem it solves
• Use storytelling techniques that spark real interest and drive demand
• Craft a concise 60-second pitch you can tailor for networking events, sales calls or investor meetings
• Discover proven ways to build trust and make your offering memorable
• Leave with a mini pitch plan and checklist to refine after the session

During the masterclass we will share the practical tips and real-world examples that successful founders use every day.

About the presenter

For over 30 years North City Business Centre has championed enterprise in North Belfast, with its in-house advisers helping start-ups and small businesses to launch, grow and create local jobs.

This Go Succeed workshop is open to all individuals in the early stages of their business, located in the Belfast City Council area and neighbouring Council areas.

Date and Location:

Event Date & Time: Thursday 28 August | 10:00am – 12pm

Location: North City Business Centre

Our chosen venue is fully accessible, ensuring that everyone can join us for an inclusive workshop experience, with parking available.

Registration instructions: This event is free for individuals.  Please note, your email confirmation and eTicket will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder. 

Please note as this is an in-person event, the registration numbers for this are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Belfast City Council therefore should the event reach capacity and a waiting list is created, priority access will be given to Businesses based in that area.

This workshop is brought to you as part of Go Succeed NI.  Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.