Email marketing is one of the most cost-effective ways to engage with your customers, improving loyalty and increased their lifetime value to your business. But how can you maximise its potential?

This webinar will provide businesses with an overview of email marketing, providing key strategies and tips that can be employed to make the most of your chosen platform. Specifically, it covers:

• What is email marketing?
• Developing your email marketing strategy
• Building and organising your subscriber database
• Building a best practice email
• Design features and tips
• Measuring performance and impact

In just 1 hour, attendees will develop a more in-depth understanding of how email marketing can be used strategically to accelerate their business’ growth.