Your customers, or potential customers, are on a Meta platform – there is no doubt about that. But how do you master Meta Ads to ensure you are engaging with the right people, at the right time, in the right place?

This webinar will provide businesses with an overview of the Meta Ads platform, giving practical guidance on how to use the platform to increase brand awareness, reach new customers, drive website traffic, and ultimately improve online sales or enquiries.

Specifically, it covers:

• What is Meta Ads?
• Ads Centre vs. Ads Manager
• Tracking performance using the Meta Pixel / Conversions API
• Campaign objectives you can choose from
• Audience groups you can target
• The importance of creative
• How to structure a campaign
• Measuring and monitoring performance
• The latest Meta Ads updates
• Top tips for a successful 2024

In just 1 hour, attendees will develop a more in-depth understanding of how Meta Ads can be used strategically to accelerate their business’ growth.