Email marketing is one of the most cost-effective ways to engage with your customers, improving loyalty and increased their lifetime value to your business. This session aims to provide businesses with an introduction to email marketing, providing an overview of key tools and tricks that can be employed to make the most of your email efforts. 

Through this session you will learn: 

· What email marketing is 

· Key email marketing tools you can use 

· How to develop an email marketing strategy 

· How to build and organising your subscriber database 

· Tricks and tips to develop brilliant emails that drive results 

Participants will come away with a more in-depth understanding of how email marketing can be used strategically to accelerate their business’ growth.