This workshop will provide businesses with an overview of the one of the biggest advertising platforms in the world – Google Ads. It will provide businesses with an introduction to the platform and the opportunities it presents before providing practical guidance on how to use the platform effectively to increase brand awareness, reach new customers, and ultimately improve online sales and enquiries in a cost-effective way. Specifically, it will cover:

An overview Google Ads
How it works
Key features
Getting started on the platform
Planning a Search campaign
Setting up a best practice Google Search campaign
Practical demos on the platform and key supporting tools
Measuring and monitoring performance
Other campaign types to consider
The latest updates for 2025

Businesses will leave this workshop with an understanding of how Google Ads can help their business grow and the practical know-how to make it happen.

This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government. This event is free for individuals and will be hosted online via Zoom. Please note, your email confirmation, Live Stream link and access code will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder.