This half day workshop will introduce you to the 4 main social media platforms – LinkedIn, Facebook, Instagram and Twitter/ X. While looking at the process behind a successful social media strategy, we will also understand the importance of consistency and also the opportunity within running online social ads.

Specifically, the session will cover:

• Introducing the platforms and the types of content that will work on each of the platforms
• Types of content – the good and the bad
• How to keep content consistent
• Introduction to paid advertising