Moving from selling directly to customers to selling via a retail outlet is a big step for many artisan makers and can feel like moving beyond your comfort zone. This workshop aims to equip you with the knowledge and understanding of the retail world so you can approach retailers with confidence and start to build your sales through this important channel. 

You will learn: 

• How to decide on the types of retailers to approach 

• How to prepare to meet each retailer 

• How to make sure pricing and margins are suitable 

• The importance of branding and marketing 

• How to support your brand beyond the first sale 

This is an ideal workshop for crafters, jewellery makers, candle businesses, artists and more.