This short interactive workshop with Chartered Marketer and SOSTAC Certified Planner Christine Watson, a frequent user of Canva, will walk new small business founders through the process of successfully creating visual content to support the marketing of their start up business.
Designed for Canva beginners, and focusing on the functionality available in the free version of Canva, participants can expect to:
discover the array of marketing visuals recommended when setting up and launching a new business
gain practical insight into the steps needed to craft graphic designs and video on Canva
be inspired by real life local examples of visuals created on Canva to support in person marketing such as business cards, banner stands, posters and sales presentation decks as well as online marketing to include website pages, emails and social media channels such as Facebook, Instagram, LinkedIn, TikTok etc
see how new businesses can go about using Artificial Intelligence (AI) to help them communicate online and offline to those they seek to serve
learn how to go about crafting visual and video content to help the visual appearance of their new business online and offline in an instant
be walked, step by step, through the creation of a logo, an email signature, a business card, a Facebook page banner, an Instagram reel, a promotional poster, a blog or web page banner, a sales presentation and social media post templates to suit the various optimal sizes needed across different platforms
discover some tricks to help speed up the time spent creating designs for social media, website and print, including the useful role of qualified and experienced graphic designers in professional design for marketing and how graphic designers can help you improve your visual outputs from the canva.com platform as well as your productivity!
be signposted to other useful free tools and further learning opportunities to help them master all that Canva can bring to their personal brand positioning, their marketing and their new business
Filled with quick, actionable tips, this face to face, in person webinar, delivered in a group setting includes insights from new business marketing in practice across Northern Ireland as well as signposts to help participants avail of further learning opportunities to assist them in implementation
Learner requirements:
basic computer skills
willingness to learn
To get the most from this training it is advised that participants have a free Canva, or paid Canva PRO, account set up before the workshop begins. We would advise that participants bring a laptop to this masterclass.
This Go Succeed workshop is open to all individuals in the early stages of their business, located in the Ards and North Down Borough Council area, and is facilitated by the team at Ards Business Hub.
Our chosen venue is fully accessible, ensuring that everyone can join us for an inclusive workshop experience, with on site parking available.
About the Presenter
Christine Watson BSc (Hons) DipM FCIM Chartered Marketer has been educating people across Northern Ireland and beyond since 2005. As a Marketing Strategist, SOSTAC Certified Planner, Google Square and WorldHost Licensed Customer Service Trainer Christine guides clients to success using a range of integrated marketing tools, techniques and practices.
Registration instructions: This event is free for individuals. Please note, your email confirmation, and eTicket will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder.
Please note as this is an in-person event, the registration numbers for this are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Ards and North Down Borough Council therefore should the event reach capacity and a waiting list is created, priority access will be given to businesses based in that council area.
This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.
