Grow your Sales with LinkedIn

This series of three workshops is focused on helping business owners get the most out of Linkedin in order to grow their sales. We will have 1 session per week for 3 weeks. To get the most of the series it is recommended you attend all three sessions.

1. LinkedIn – what is it, who uses it and what are the different types of accounts?
22nd May, 10am-12pm, Patricia Owens

This interactive workshop is suitable for business owners who have a LinkedIn account but do not understand the main differences between the accounts, or who ‘hangs out’ on LinkedIn.

The workshop is an introduction to the platform to ensure that you have a full understanding of why you should be on LinkedIn and what you should be doing on it.

Through this session, you will learn:

• A detailed understanding of the people on LinkedIn – and what they want to see on the platform.
• The difference between a personal and business profile
• The premium accounts on LinkedIn, versus free versions
• Posting a job on LinkedIn
• Groups and the search function to find people.

Participants will come away with the knowledge of who is on LinkedIn, and what they are expecting from LinkedIn. Participants will understand all the functions that are available on LinkedIn and how to show up as a business owner.

2. Successful Sales Approaches on LinkedIn 
29th May, 10am-12pm, Niraj Kapur

In this 2-hour interactive session, you will learn what works and what doesn’t work trying to find new clients on LinkedIn. This will help you understand LinkedIn better and become more confident. This session is ideal for you if you are an established business owner who has a linkedin account and who wants to target B2B customers.

You will learn:

• How to optimise your profile to get noticed
• Why writing content matters and what are the 3 types of content you can write to attract new clients.
• How to send DMs to people you don’t know and what to say.
• How to overcome objections and ghosting while selling.
• LinkedIn’s algorithm and why it matters.

3. Good content for LinkedIn and using ads manager to get your content in front of the right people.
5th June, 10am-12pm, Patricia Owens

This interactive workshop will help business owners to understand how to get more out of the content they are creating and how to get their content in front of the right people via LinkedIn. This session is ideal for you if you are an established business owner who has a linkedin account and who wants to targets B2B customers.

Through this session, you will learn:

• What type of content will work on LinkedIn.
• How often and why you should be posting.
• How to target people through LinkedIn advertising.
• How to plan for success through your LinkedIn profile.

Participants will come away with the knowledge of what is good content on LinkedIn, and how to get the most out of this content by getting it in front of the right people.