This workshop will provide businesses with an overview of the one of the biggest advertising platforms in the world – Google Ads. It will provide businesses with an introduction to the platform and the opportunities it presents before providing practical guidance on how to use the platform effectively to increase brand awareness, reach new customers, and ultimately improve online sales and enquiries in a cost-effective way. Specifically, it will cover:

• An overview Google Ads
• How it works
• Key features 
• Getting started on the platform
• Planning a Search campaign
• Setting up a best practice Google Search campaign
• Practical demos on the platform and key supporting tools
• Measuring and monitoring performance
• Other campaign types to consider
• The latest updates for 2024

Businesses will leave this workshop with an understanding of how Google Ads can help their business grow and the practical know-how to make it happen.