How to build your first Google Search Campaign Live Stream on Wed 28 Feb
How to build your first Google Search Campaign Live Stream on Wed 28 Feb

Wed 28 Feb 2024 at 1:00PM

How to build your first Google Search Campaign

by Ards and North Down Borough Council


Live Stream

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In the ever-competitive digital landscape of 2024, mastering Google Search campaigns is essential for businesses looking to gain visibility and drive traffic. This webinar offers a step-by-step guide for creating your first Google Search campaign. 

Key Takeaways: 

  • Google Search Campaign Fundamentals: Learn the basics of setting up a Google Search campaign, including account creation and navigation. 

  • Keyword Research Mastery: Uncover the art of choosing the right keywords to target your specific audience effectively. 

  • Crafting Compelling Ads: Tips on writing ads that capture attention and motivate clicks, with a focus on headlines and descriptions. 

  • Budgeting and Bidding Strategies: Understand how to allocate your budget and bid for keywords to maximise ROI. 

  • Campaign Optimization: Learn to analyse and optimise your campaigns for better performance and higher conversions. 

  • Local Targeting Techniques: Tailor your campaigns to effectively reach and engage with the Northern Ireland market. 

Webinar Highlights: 

● Interactive Demonstrations: See real-time walkthroughs of setting up a Google Search campaign 

● Expert-Led Insights: Gain valuable knowledge from digital marketing professionals 

● Q&A Session: Have your queries addressed directly 

This event is free for participants, there will be no charge applied during the booking process. Please note your email confirmation and eTicket will come from - please add this to your list of trusted accounts to prevent information landing in your junk folder. 

Funded by the UK Government and powered by the government’s Levelling Up Fund; Go Succeed represents a significant investment in local entrepreneurs and businesses. To find out more about Go Succeed and mentoring opportunities, visit 

The event will be hosted online via Zoom, and a link will be included in your confirmation email. To prevent any delay in joining, please ensure your Zoom is updated before the workshop. 



Wed 28 February 2024
1:00PM - 2:00PM
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Live Stream
This event is a live stream and will be available to view online.