In this 90-minute workshop, "Know Your New Customers," entrepreneurs and business owners will deep dive to explore and gain essential insights into comprehending their target customers. By exploring the intricacies of customer needs, preferences, pain points, and building empathetic customer relations, participants will learn to develop products and services that resonate deeply with their intended market. Through interactive exercises and discussions, attendees will discover the significance of empathy in customer relations and explore various techniques for effective customer research.

This workshop is designed to provide entrepreneurs & businesses with tools to access the markets, boost sales, explore new customer base and eventually expand their business.

By the end of this work, the participants will:

1. Clear Understanding of Target Customers: Participants will learn how to identify and define their target audience based on demographics, psychographics, and behavioural characteristics.

2. Creation of Detailed Customers Personas: Through group exercises, attendees will develop detailed customer personas to guide their product/service development process.

3. Have Insight into Customers’ Needs and Pain Points: Entrepreneurs will gain the ability to discern between customer needs and wants, and effectively identify pain points to address through their offerings.

4. Learn The Pathways to Finding New Customers: Participants will explore different avenues and strategies for locating and reaching their target customers, including digital marketing, networking, and market research.

5. Learn to Create Interest/ Create Curiosity: Participants will learn how to craft compelling narratives and tantalizing snippets to evoke curiosity among their target audience. They'll understand the importance of sparking interest and leaving space for exploration to drive customer engagement and brand interaction.

This Go Succeed workshop is open to all individuals in the early stages of their business, in the Belfast City Council area and neighbouring Council areas and facilitated by Enterprise NI.

Our chosen venue is fully accessible, ensuring that everyone can join us for an inclusive workshop experience.  Please note, limited parking is available on site.

Registration instructions: This event is free for individuals.  Please note, your email confirmation and eTicket will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder. 

Please note as this is an in-person event, the registration numbers for this are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Belfast City Council, therefore should the event reach capacity and a waiting list is created, priority access will be given to Businesses based in the Belfast City Council area.

This workshop is brought to you as part of Go Succeed NI.  Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government and powered by the UK Levelling Up Fund.