Many SMEs do not have a marketing budget. They need to ensure all their activities offer tangible value. This workshop will introduce you to budget-friendly, actionable tips and tools for success in marketing. You will learn everything from cost-effective options for email marketing to maximising your social media platforms.

Specifically, the session will cover:

• Profiling your customer to understand which platforms will work best

• Cost-saving ideas for traditional marketing, such as leaflet printing and newspaper articles

• Maximising your organic social media content

• Developing a promotional plan that works

Participants will come away with a clear understanding of how to best plan for success, as well as ideas for budget-friendly marketing activities that can be utilised right away.