With over 1,600 registered hair and beauty salons in Northern Ireland, standing out online, especially through social media, can be a daunting task. This session is designed to equip salon owners and managers with essential insights on creating compelling content and boosting awareness of their services.

In this session, you will learn:

• The purpose of social media across industries, with a focus on the hair and beauty sector

• Techniques for creating standout content

• Strategies to ensure your content gains traction in a crowded space

• How to run ads to extend your content's reach beyond your followers

• Best practices for stories, posts, and reels to ensure your content doesn't fall short

Participants will gain a comprehensive understanding of how to effectively plan, create, and promote content to the right audience, ultimately increasing awareness and bookings for their salons.