Mid & East Antrim Tourism Cluster Event

Reimagining the Causeway Coastal Route

Today Tourism is bouncing back! Do you want to be part of this journey? Kelli McRoberts will host this networking event to allow attendees to tell us what they need and the challenges they face.  We want to gain feedback to the possibility of restarting the tourism cluster in Mid and East Antrim to take advantage of the ‘slow tourism’ appeal of the Causeway Coastal Route.  Encouraging local businesses to develop a range of itineraries to entice visitors to the area, increasing their dwell time and spend.  Collaboration will be key to showcase the many hidden gems the area has to offer.  We will also hear from a Northern Ireland tourism cluster who have achieved success and learn from their experience.  Representatives from Mid and East Antrim Council and Tourism Northern Ireland will also share how they can support you to start, grow and develop your tourism business.

🗓 Date: Tuesday 25^th March 2025

📍Location: Ballygally Castle Hotel

⏲ Time: 11 am to 1pm (followed by lunch)

Our chosen venue is fully accessible, ensuring that everyone can join us for an inclusive event experience, with parking available on site.

Background

Tourism clusters were set up as part of TNI cluster development programmes in 2015.  With funding through Invest NI’s Collaborative Growth Programme, CEO of Carrickfergus Enterprise, Kelli McRoberts secured the facilitator role.  She assisted over 140 tourism providers across three council areas scope out how best to encourage a wider tourism market to the area and enhance its popularity as a visitor destination.  Working with them to Identify possible collaboration opportunities as well as looking at best practice in other destinations in Ireland and UK mainland.  Due to several circumstances the cluster has not been able to meet, yet connecting and networking is even more crucial today.

Registration instructions: This event is free for individuals.  Please note, your email confirmation and eTicket will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder. 

Please note as this is an in-person event, the registration numbers for this are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Mid and East Antrim Borough Council, therefore should the event reach capacity and a waiting list is created, priority access will be given to businesses based in this council area.

This workshop is brought to you as part of Go Succeed NI.  Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.