Learn the importance and value of brand strategy, what it consists of with tips and examples to create your own, and leverage it to improve day-to-day running, marketing, staff collaboration, and offerings, to provide a more professional and effective service to convert customers.

What's covered:

• Introduction to what brand strategy is and why it’s important
• Three People Approach
• Who You Are - purpose, vision and values
• Who They Are - defining your ideal customer and how you serve them
• Who It Is - understanding your brand as a person
• How to use brand strategy in your business to grow and thrive

About the Presenter

Clemency Hinds has nearly 20 years branding experience, having worked in award-winning agencies and running her own studio overseas for 10 years providing branding strategy and design to international clients. She now runs People Make Brands, supporting women-owned small businesses to level up and get more purposeful and profitable.

This Go Succeed workshop is open to all individuals in the early stages of their business, throughout Northern Ireland, and is facilitated by Enterprise Northern Ireland.

Registration instructions: This event is free for individuals and will be hosted online via MS Teams. Please note, your email confirmation, Live Stream link and access code will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder.

This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.