The key thing in selling is that you are not selling, you are solving a problem.

Therefore, it is important to become competent in the skills that are key to help you have conversations with customers or clients around identifying their specific problem, what’s causing the problem and what’s the cost of the problem. It is likely that your product or service will solve their problem but the conversation around this comes second.

In this session you will:

• Learn and practise skills of collaborating, questioning, active listening, presenting, persuading and closing.

• Understand your personality preferences and the preferences of your customers so you are better equipped to connect and build rapport with your customers.

• Finally, recognise modes of “conflict” and how your default mode might be leading you to being apprehensive and when best to shift modes.