Setting up Google Analytics 4 for your Business at Zoom, Online on Wed 19 Jun
Setting up Google Analytics 4 for your Business at Zoom, Online on Wed 19 Jun

Wed 19 Jun 2024 at 1:00PM

Setting up Google Analytics 4 for your Business

by Armagh City, Banbridge and Craigavon Borough Council


Zoom, Online

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Google Analytics 4 (GA4) is the latest version of Google's powerful web analytics tool. It offers businesses a more comprehensive and user-centric approach to measuring and analysing website and app performance. With enhanced features like cross-platform tracking, predictive insights, and granular data controls, GA4 empowers businesses to gain deeper insights into customer behaviour and make data-driven decisions to improve their online presence. 

Through this hands-on session, you will: 

  • Understand the key differences between Universal Analytics (GA3) and Google Analytics 4, and why it's important to make the switch 

  • Learn how to set up a GA4 property for your website or app, including best practices for data structure and collection 

  • Discover how to use the GA4 interface to navigate reports, dashboards, and key metrics 

  • Explore the powerful new features of GA4, such as event-based tracking, user engagement metrics, and predictive analytics 

  • Gain insights into how to use GA4 data to optimise your website, improve user experience, and drive conversions 

  • Learn how to set up and use GA4's enhanced measurement features, including scroll tracking, video engagement, and file downloads 

  • Understand the data privacy and compliance features of GA4, and how to ensure your setup adheres to data protection regulations 

Participants will leave this session with a step-by-step guide to setting up Google Analytics 4 for their business and a clear understanding of how to leverage its advanced features to gain valuable insights and drive growth.



Wed 19 June 2024
1:00PM - 2:00PM
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