Google Analytics 4 (GA4) is the latest version of Google's powerful web analytics tool. It offers businesses a more comprehensive and user-centric approach to measuring and analysing website and app performance. With enhanced features like cross-platform tracking, predictive insights, and granular data controls, GA4 empowers businesses to gain deeper insights into customer behaviour and make data-driven decisions to improve their online presence.

Through this hands-on session, you will:

• Understand the key differences between Universal Analytics (GA3) and Google Analytics 4, and why it's important to make the switch
• Learn how to set up a GA4 property for your website or app, including best practices for data structure and collection
• Discover how to use the GA4 interface to navigate reports, dashboards, and key metrics
• Explore the powerful new features of GA4, such as event-based tracking, user engagement metrics, and predictive analytics
• Gain insights into how to use GA4 data to optimise your website, improve user experience, and drive conversions
• Learn how to set up and use GA4's enhanced measurement features, including scroll tracking, video engagement, and file downloads
• Understand the data privacy and compliance features of GA4, and how to ensure your setup adheres to data protection regulations

Participants will leave this session with a step-by-step guide to setting up Google Analytics 4 for their business and a clear understanding of how to leverage its advanced features to gain valuable insights and drive growth.