During this workshop, you will:

Get a tour around Instagram!

• In this beginner’s guide, I’ll share everything you need to know about the features of Instagram and how to use the app

Understand the Algorithm

• How the platforms evaluate the overall popularity of a post, using signals like how many people are liking, commenting, sharing and saving, and how quickly these activities happen.

Identifying your target audience

• The goal is to attract more customers who have similar goals, aspirations, pain points, and challenges as your best customers. In addition to increasing ROI, understanding your target market allows you to build relationships and better communicate with consumers. You can develop creative that speaks to specific personas, and develop brands that coincide with the interests and values of those most likely to purchase the product/service.

This Go Succeed workshop is open to all individuals in the very early stages of their business throughout Northern Ireland and is facilitated by Enterprise Northern Ireland.

About the Presenter

Sinead is a renowned marketing professional with a specialised focus on social media growth. She graduated with a degree in Marketing from the University of Ulster and has accumulated over 20 years of invaluable experience in the field.  She founded SM Marketing in 2013, a digital marketing agency. For over a decade, she has built the business year on year, working with 1000s of businesses and has successfully led an award-winning digital marketing agency.  Throughout her career, Sinead has garnered numerous accolades, including coveted titles such as Marketer of the Year, Best use of Social Media, Digital Agency of the Year, and Hospitality Ulster Marketing of the Year.

Sinead McKeever is no stranger to working with micro and macro influencers. Head hunted to work with marketing teams inside multi-million-pound companies, crafting and executing top-tier marketing campaigns and growth strategies.

Registration instructions: This event is free for individuals.  Please note, your email confirmation, Live Stream link and access code will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder. 

Joining instructions: This event will be hosted online via MS Teams.  You will receive your Live Stream link and access code directly to your inbox on confirmation and as a reminder one day before the event is due to commence. To prevent any delay in joining, please add the workshop to your calendar and ensure your MS Teams is updated before the workshop.    

Technical Support: If you require technical support on the day, please email amy.junkin@enterpriseni.com.  Please note, online workshops will be virtually locked after 30 minutes to reduce any technical interruptions.

This workshop is brought to you as part of Go Succeed NI.  Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government and powered by the UK Levelling Up Fund. Enterprise Northern Ireland is delighted to partner with the 11 local councils to deliver Go Succeed Start Up business support across Northern Ireland.