The Go Succeed Start team hosts this in-person ‘The Power of Influencer Marketing: How to Turn Influence into Impact (Without Blowing Your Budget)’ masterclass.

Influencer marketing isn’t just for big brands with deep pockets – it’s one of the most powerful, accessible tools for small businesses and start-ups to build trust, extend reach, and increase revenue.

But there’s a catch. Without a clear strategy, influencer campaigns can fail, overspend the budget, or even damage your brand.

What to Expect:

In this interactive 2-hour session, you’ll uncover how to:

• Cut through the noise and understand what influencer marketing really is (and isn’t)
• Find and approach the right influencers who convert, not just look good
• Align influencer campaigns with your marketing objectives and target audiences.
• Measure performance (beyond likes and follows)
• Avoid common pitfalls, poor deals, and wasted expenditure
• Create a pitch and develop an influencer campaign plan for your business.

We’ll share the insider tips that successful marketers and brands use every day.

This Go Succeed workshop is open to all individuals in the early stages of their business, located in the Belfast City Council area and neighbouring Council areas.

Date and Location:

Event Date & Time: Monday 15 September | 10:00am – 12pm

Location: East Belfast Enterprise

Our chosen venue is fully accessible, ensuring that everyone can join us for an inclusive experience. On street parking is available, however please allow time for this ahead of the masterclass.

Registration instructions: This event is free for individuals. Please note, your email confirmation and eTicket will come from noreply@glistrr.com, please add this to your list of trusted accounts to prevent information landing in your junk folder.

Please note as this is an in-person event, the registration numbers for this are restricted. Whilst Go Succeed operates across NI, this event is being hosted by Belfast City Council therefore should the event reach capacity and a waiting list is created, priority access will be given to Businesses based in thatarea.

This workshop is brought to you as part of Go Succeed NI. Go Succeed represents a significant investment in local entrepreneurs and businesses, funded by the UK Government.